UEM Sunrise targets to acquire RM500mil sales

UEM Sunrise Bhd targets to secure RM300 million to RM500 million worth of sales during its Signature Selection campaign, revealed its managing director and chief executive officer Anwar Syahrin Abdul Ajib, reported Bernama.

The two-month campaign, from 1 September to 31 October, promotes property projects with gross development value of RM800 million which were launched two years ago in Nusajaya and Cyberjaya, Johor and in Mont’ Kiara in Kuala Lumpur.

Projects to be offered include Residensi22 Mont’ Kiara, 11 Mont’ Kiara, Nusa Idaman’s Twin Villas II and East Ledang’s Lakeside Twin Villas.

“This inaugural campaign is organised to reward our loyal customers whom we refer to as Tresorians and to recruit new members to experience our enhanced lifestyle offerings,” he said at the campaign launch ceremony.

According to UEM acting chief marketing officer Zadil Hanief Mohamad Zaidi, the Tresorians will be given double royalty discounts if they buy any of the properties offered at the campaign and / or double referral fees once they

refer a buyer in the Tresor Prime Referral incentive programme.

“The new purchasers will also be accorded upfront Tresor card member privileges and instantly enjoy advance discount which is normally applicable on subsequent purchases only,” he said.

When asked to comment on Prime Minister Datuk Seri Najib Tun Razak’s formation of the Special Economic Committee (SEC), Anwar Syahrin stated that the committee should review some of the property cooling measures introduced earlier.

“As a property developer, we want to see how the SEC can encourage people to buy houses, perhaps loosening the measures for first-time house buyers when applying for loans,” he said.

“As far as I’m concern, we are not alone in this situation and there are a lot of property developers who would like to see the same thing.”

Najib, who also serves as finance minister, recently unveiled the functions and structure of the SEC, which will consider medium-term and immediate planning to further strengthen the economic fundamentals of the country.